Pepsi vs. Coca-Cola

Today, a face-off of two of the most well-known brands in the world:


Scale is based on the average worldwide traffic of coca-cola in all years.
pepsi 2.85
coca-cola 1.00

Surprisingly, Pepsi is much more Google-popular than Coca-Cola! Strange. Wait a second, how about including the "Coke" name with Coca-Cola?


Scale is based on the average worldwide traffic of coca-cola | coke
pepsi 0.77
coca-cola | coke 1.00

Yep. Now the picture looks more right: Coca-Cola leads. Lesson learned: watch out for name/concept variants... Actually, the market share of the two brands varies geographically as this 2007 New York Times map shows.

Update 8-26-08: I just thought about this photo that is the perfect illustration for this post. I took it in December 2006 in the Brussels National Airport in Belgium. Yes, that's a Coca-Cola vending machine with a Manneken Pis on, the iconic and funny statue of a little boy peeing—one of the highlights of a visit to Brussels!