14 December 2008

Bankruptcy vs. Inflation vs. Recession vs. 1930s vs. Layoffs

Today, I compared the Google-Popularity of some terms that come up a lot in this time of recession:

No.1, bankruptcy, was huge in 2004-2005, then fell somewhat but stayed on top and was again rising this year. The second most Googled word was inflation. Recession was generally low but saw a huge but brief peak in January 2008. Toward the end of the year it had climbed higher again, even surpassing inflation. Note that 1930s actually had a higher search volume in 2004-early 2006 than in 2008. It always displayed a seasonal pattern with a low during the summer.

Let me give you a quick rundown of the country top 3 for each term:

The US appeared in four out of five top 3's. The exception, inflation, had South Africa as no.1, followed by India and Singapore. India actually figured also frequently: three times. 1930s was more an "Anglo-Saxon" phenomenon.

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